Google Ads · Canadian Dental Clinics · Founder-Led
Your Google Ads Are Running. Your Clinic Isn't Growing.
A founder-led Google Ads practice built exclusively for Canadian dental clinic owners.
No account managers. No set-and-forget. No excuses.
Application-only · Limited to a small number of Canadian clinics
What Working Together Actually Looks Like
No ambiguity. No surprises. Here is the exact sequence from first contact to a live, actively managed account — and what you should expect at every stage.
- 01
Apply
A short form to confirm basic fit. Takes five minutes. No commitment on either side — just a starting point to see if it makes sense to talk.
- 02
Discovery Call
Thirty minutes on the phone. You tell me about your clinic, your current situation, and what you have already tried. I ask the questions that matter. No sales pitch — just a real conversation.
- 03
Account Audit
Before any commitment is made, I review your existing Google Ads account. If you have one, I will tell you exactly what I find — in plain language. If you do not, I will outline what a proper structure looks like for a Canadian dental clinic your size.
- 04
Onboarding
If we decide to move forward, the account is rebuilt or refined from the ground up. Campaign structure, keywords, negative lists, bidding — done right, not inherited from whoever had the account before.
- 05
Weekly Management
The founder — not an account manager, not an automated system — is in your account every week. Adjustments made. Waste removed. Intent signals read. The account is actively managed the way it should be.
- 06
Monthly Plain-Language Report
Each month you receive a report written for a clinic owner, not a marketing analyst. Booked appointments, cost per inquiry, what changed and why. No impressions graphs, no vanity metrics, no unexplained numbers.
The process is designed to reduce uncertainty on both sides. You know what you are getting into before any invoice is raised.
Application takes five minutes. No commitment required.
Jordan Wells
Founder, Alchmy
The Person Behind the Account
One person. Every account.
No hand-offs. No exceptions.
I built Alchmy after watching Canadian dental clinic owners pay agency retainers and receive, in return, monthly PDFs full of impressions and clicks — and silence in between. I manage every account myself. I look at your numbers every week. I write your reports in plain language. When something isn't working, I tell you before you have to ask.
7+ years
Managing paid search accounts in competitive local markets
Canadian dental clinics
Exclusively. No other industry. No other country.
Founder in the account
Every account reviewed personally, every week — not delegated
Application-only
A limited number of clients accepted — not open to all
Everything on this page is verifiable. Ask me directly at any point — I'll answer in plain language, not marketing copy.
You already know something is wrong. You just haven't heard anyone say it plainly.
If you're running a dental clinic in Canada and paying an agency for Google Ads, there's a good chance the following sounds familiar.
You paid the retainer. Then heard nothing.
Weeks pass between invoices and conversations. You follow up. You get a vague reply. Meanwhile, your Google Ads budget keeps running — and nobody is watching it.
The reports are full of numbers that mean nothing.
Impressions. Click-through rate. Quality Score. Not once does the report mention how many patients booked an appointment. Because that number isn't pretty enough to show.
Your account manager has never spoken to a dental patient.
They manage a dozen industries this week — dental, roofing, e-commerce, law. They know nothing about how a dental practice actually acquires patients. And it shows.
Your campaigns are running on autopilot.
The agency set them up in month one and hasn't touched them since. No bid adjustments, no keyword pruning, no testing. Just your budget draining while they invoice on schedule.
None of this is a coincidence. It is what happens when a generalist agency treats your clinic like account number 47. The problem isn't Google Ads. The problem is who has been managing them.
One person. Every account. Every week.That is the practice.
Not an account manager. Not a team of specialists. Not a platform. A founder who reads your account personally — every week — and reports back in plain language your front desk coordinator could understand.
The Alchmy Operating Principle
Why Alchmy
Structural differences. Not marketing claims.
Most agencies make the same promises. Alchmy is built differently — and the differences are verifiable. Here is exactly how the practice operates.
Founder in the account every week
Not an account manager who joined last month. Not an automated rule running overnight. The founder reviews and adjusts your Google Ads personally — every single week, without exception.
vs. junior staff at most agenciesReports built around booked appointments
Every monthly report is written in plain language and anchored to one question: did your clinic book more patients? Impressions and click-through rates are not outcomes. Booked appointments are.
vs. vanity-metric dashboardsBuilt exclusively for Canadian dental clinics
Alchmy works with one type of business in one country. That is not a limitation — it is the point. Every strategy, every bid adjustment, every keyword list is informed by deep familiarity with Canadian dental patient search behaviour.
vs. generalist agencies serving any industryOperating facts — not promises
- Every dollar tracked to a patient inquiry — not a click
- Application-only — not every clinic is accepted
- No account managers between you and the work
- Exclusive to Canadian dental practices
Exactly what you get. Exactly what it costs. No ambiguity.
Dental clinic owners have spent enough time decoding agency proposals full of vague deliverables and flexible commitments. Here is what this engagement includes, stated plainly.
Monthly retainer
Management fee only. Your ad spend goes directly to Google — none of it passes through Alchmy.
What is included
Weekly account management
The founder reviews, adjusts, and optimizes your Google Ads account every week — not monthly, not quarterly. Every week.
Plain-language monthly report
A written report focused on one thing: booked patient appointments. No impressions graphs. No vanity click metrics. Just what your money did.
Account audit before commitment
Before any contract is signed, I audit your existing Google Ads setup and tell you plainly what is working and what is not.
Full account build or rebuild
If your account structure is underperforming, it gets rebuilt from the ground up — no extra charge, no upsell conversation.
Direct founder access
You communicate with the person managing your account. Not a support desk. Not an account coordinator. The founder.
Canadian dental market focus
Every keyword, every bid strategy, every campaign decision is made with Canadian dental patient search behaviour in mind — not generic healthcare templates.
The Guarantee
If you are not satisfied after the first 60 days, you do not pay the second month's fee.
This is not a performance guarantee tied to a specific number of leads — no agency can ethically promise that. What it guarantees is this: the founder will be in your account every week, your reports will be plain language and booked-patient focused, and if after 60 days you feel the work has not been done to that standard, you will not be invoiced for month two. No argument. No small print.
The guarantee applies to Founder Offer clients who complete the full onboarding process and whose Google Ads account has been live for a minimum of 45 days. Ad spend is separate and non-refundable as it is paid directly to Google.
Contract terms, plainly stated
- Month-to-month agreement — no annual lock-in, no exit penalty
- 30 days written notice to cancel — that is the only requirement
- The management fee covers all work described above — no hidden costs, no scope creep invoices
- Ad spend is your budget, paid directly to Google — Alchmy never touches it
- Available to accepted applicants only — this is not an open-door practice
Applications reviewed within 48 hours. Qualified Canadian dental clinic owners only.
Landing Page Review & Rewrite Brief
Your Google Ads can drive the right traffic to your clinic. But if the page patients land on is unclear, slow, or unconvincing — you are paying for clicks that go nowhere.
This is available to accepted Alchmy clients who want their landing page looked at properly — not a vague review, but a specific written brief your team can act on immediately.
What's included
- Landing page audit — your existing Google Ads landing page reviewed and annotated with specific, actionable recommendations
- One rewrite brief — a structured brief your web developer or copywriter can execute directly, no interpretation needed
- Conversion checkpoint — 60 days after launch, we revisit the page against your actual inquiry data
One-time fee
$497CAD
Added at onboarding. Not available as a standalone service — only for active Alchmy clients.
You can request the add-on during onboarding — no obligation now.
Who this suits: Dental clinic owners who suspect their landing page is the weak link — but don't want to guess at what to change. This turns a gut feeling into a concrete, written action plan your team can execute without a lengthy back-and-forth.
Founder Offer — Limited Availability
Apply to Work with Alchmy
This is not a contact form. It is a short intake to confirm that your practice is a fit — and to give me enough context before we speak. Every application is reviewed personally by me.
Six short questions. No spam. No sales call if it is not a fit. If your practice looks like a strong match, I will reach out within two business days to schedule a 30-minute call — no pitch, just an honest conversation about whether this makes sense for your clinic.
No commitment required
The application is a conversation starter, not a contract.
Application-only practice
Not every clinic is a fit. That is intentional.
Reviewed by the founder
You will never hear from an account manager.
One person. Every account. Every week. That is the practice.
Not an account manager. Not a rotating team. The founder, in your account, reviewing your dental clinic's performance — every single week, without exception.
The questions clinic owners actually ask.
If you have been burned before, these are the questions worth asking. Here are plain answers — no hedging, no fine print.
Still have a question?
The application takes five minutes and answers most of what remains.